February 20 -
Today Matt and I met with a client at Cabinets Plus. They just opened their store and want to get their name out to the public. The client gave us information about her store, her budget, and what she wanted. She wanted to keep the first commercial simple with still photos and a low budget.
February 23 -
Today Ray gave me the task of writing the script for Cabinets Plus. I had to go through pamphlets that the client had given us and make a safe and informational script, like the client wanted. I also got to come up with some more creative scripts to pitch to the client for more options or maybe even future commercials. It was difficult but I would love to see one of my scripts and definitely see one of my creative scripts be used in a commercial.
Friday, February 23, 2007
Friday, February 16, 2007
Week Six!
February 13 -
Today I had a talk with Staci. Although I had learned a lot about the marketing at Cox Media, I felt that my time in marketing was not being used very well. Staci and I decided that it would be best if I spent my time on Tuesdays in production.
The guys were at a shoot at the Auto Mall so I went over there to help out. This shoot was a little different than usual because we were working with another advertising company. They did the creative thinking and writing for the ad and we did the filming. Many of the same shots were taken over and over again until the directors felt that the actor, light, and sound was perfect. It was very windy and I had to hold down the sunblocker so it didn't blow over into the very expensive cars. :-)
February 16 -
Remember that sushi commercial that the guys did? Today we did the editing for it. I batch captured all of the shots into Avid and made a rough cut. David came in and help me make the final cut of the commercial. It looked really nice. I can't wait to see it on TV!
Later I went with Kevin from marketing to meet with an old client of his. We went to the client's gym where he talked about his business, his lectures, and his new book about healthy weight-loss and life-styles. The client asked me to come up with some ideas for a potential commercial and asked Kevin to come up with a package of potential air times.
Today I had a talk with Staci. Although I had learned a lot about the marketing at Cox Media, I felt that my time in marketing was not being used very well. Staci and I decided that it would be best if I spent my time on Tuesdays in production.
The guys were at a shoot at the Auto Mall so I went over there to help out. This shoot was a little different than usual because we were working with another advertising company. They did the creative thinking and writing for the ad and we did the filming. Many of the same shots were taken over and over again until the directors felt that the actor, light, and sound was perfect. It was very windy and I had to hold down the sunblocker so it didn't blow over into the very expensive cars. :-)
February 16 -
Remember that sushi commercial that the guys did? Today we did the editing for it. I batch captured all of the shots into Avid and made a rough cut. David came in and help me make the final cut of the commercial. It looked really nice. I can't wait to see it on TV!
Later I went with Kevin from marketing to meet with an old client of his. We went to the client's gym where he talked about his business, his lectures, and his new book about healthy weight-loss and life-styles. The client asked me to come up with some ideas for a potential commercial and asked Kevin to come up with a package of potential air times.
Saturday, February 10, 2007
Week Five!
February 6 -
Today Staci was out of town. She was at a Cox Media convention at the headquarters in Atlanta. I decided to go over to the Production side where I got to help out Ray in editing a jewelry commercial. I picked out the shots I liked and which order I liked them. He took my advice and we agreed that the commercial came out very nicely.
February 9 -
Today David and I had a meeting with a client for the clothing and belt store called Loop but first we went shopping. David and Matt had a big shoot later that afternoon for a sushi restaurant. David wanted to get an oriental-looking table, gold paper (for lighting), and some flowers for the commercial. I suggested that we go to Michael's and Target. At Michael's we found a very big, shinny, and gold poster board and we also found some nice oriental flowers on sale. We went over to Target for the table and I found a bamboo mat that I suggested that they just lay over a table. David loved it and bought it. (The props turned out to be perfect in the commercial and David said the flowers and mat looked great in his house afterward).
David and I went over to Loop in La Encantada. The client wanted us to make a new commercial for the store that would focus on his beautiful belt buckles. We asked him what he was looking for and we threw out a couple ideas for him to think about. We got a feel for the store and the demographic so we could come up with something great in the office.
Today Staci was out of town. She was at a Cox Media convention at the headquarters in Atlanta. I decided to go over to the Production side where I got to help out Ray in editing a jewelry commercial. I picked out the shots I liked and which order I liked them. He took my advice and we agreed that the commercial came out very nicely.
February 9 -
Today David and I had a meeting with a client for the clothing and belt store called Loop but first we went shopping. David and Matt had a big shoot later that afternoon for a sushi restaurant. David wanted to get an oriental-looking table, gold paper (for lighting), and some flowers for the commercial. I suggested that we go to Michael's and Target. At Michael's we found a very big, shinny, and gold poster board and we also found some nice oriental flowers on sale. We went over to Target for the table and I found a bamboo mat that I suggested that they just lay over a table. David loved it and bought it. (The props turned out to be perfect in the commercial and David said the flowers and mat looked great in his house afterward).
David and I went over to Loop in La Encantada. The client wanted us to make a new commercial for the store that would focus on his beautiful belt buckles. We asked him what he was looking for and we threw out a couple ideas for him to think about. We got a feel for the store and the demographic so we could come up with something great in the office.
Sunday, February 4, 2007
Week Four!
January 30 -
Today Staci was out of the office so I got to hang out with some other people in marketing. Kevin, a sales representative, talked me through what he does. He meets with clients and potential clients that want to air commercials on Cox and Comcast stations. Kevin does research about the clients' companies in order to find the best demographic and television spots for the commercials. He took me through a mock meeting so I could get a feeling for his style of meeting with clients.
February 2 -
I went into the office sick and was sent home two minutes later.
February 4 -
In order to make up for Friday, I went on my very first shoot on Sunday! It was a traveling Mexican pottery show that was up in Oro Valley. I was given my own camera and my job was to get a wide-shot of the potter while he uniquely fired a piece and unveiled it. Once that was done, Matt, Nick, and I went inside to get static shots of the jewelry that had been constructed out of pottery. We had to set up the lighting for the room and I got to pick out the pieces that we filmed. I had a great time and learned that I need to get stronger in order to lift the cameras for more than a minute.
Today Staci was out of the office so I got to hang out with some other people in marketing. Kevin, a sales representative, talked me through what he does. He meets with clients and potential clients that want to air commercials on Cox and Comcast stations. Kevin does research about the clients' companies in order to find the best demographic and television spots for the commercials. He took me through a mock meeting so I could get a feeling for his style of meeting with clients.
February 2 -
I went into the office sick and was sent home two minutes later.
February 4 -
In order to make up for Friday, I went on my very first shoot on Sunday! It was a traveling Mexican pottery show that was up in Oro Valley. I was given my own camera and my job was to get a wide-shot of the potter while he uniquely fired a piece and unveiled it. Once that was done, Matt, Nick, and I went inside to get static shots of the jewelry that had been constructed out of pottery. We had to set up the lighting for the room and I got to pick out the pieces that we filmed. I had a great time and learned that I need to get stronger in order to lift the cameras for more than a minute.
Friday, January 26, 2007
My Birthday Week!
January 23 -
Happy Birthday to me!.. and Staci! What a coincidence. Staci gave me a cup-cake and sent me home to finish a paper so I would be free for the night.
January 26 -
In order to get more comfortable on Avid, Ray gave me a project. He gave me a three minute long preview of the Disney movie "The Greatest Game Ever Played." I had to break it up and make it into a 30-second preview without loosing information about the film. It was tough but it was great Avid practice.
Happy Birthday to me!.. and Staci! What a coincidence. Staci gave me a cup-cake and sent me home to finish a paper so I would be free for the night.
January 26 -
In order to get more comfortable on Avid, Ray gave me a project. He gave me a three minute long preview of the Disney movie "The Greatest Game Ever Played." I had to break it up and make it into a 30-second preview without loosing information about the film. It was tough but it was great Avid practice.
Friday, January 19, 2007
Week Two!
January 16 -
Today Staci had me make lables for folders and do more research on the computer.
January 19 -
Today I got to meet with a client for the first time. Matt from production and Randy from marketing were both there. The client was a representitive for Spring Fling. She wanted to discuss the budget Spring Fling had for the year for a new 30-second spot and how much air time the spot could get. We talked about the target demographic and which stations and shows would be best for the commercial to air on.
Today Staci had me make lables for folders and do more research on the computer.
January 19 -
Today I got to meet with a client for the first time. Matt from production and Randy from marketing were both there. The client was a representitive for Spring Fling. She wanted to discuss the budget Spring Fling had for the year for a new 30-second spot and how much air time the spot could get. We talked about the target demographic and which stations and shows would be best for the commercial to air on.
Friday, January 12, 2007
My First Week!
January 11 -
Because there was no school on Tuesday, I decided to come in on Thursday for day 1. I worked in marketing with Staci. She took me and introduced me to everyone in the office. She had me make a quarterly chart for all of the marketing promotions and special events (sweeps week) for the year. I was given a list of special websites for each Cox Media station (which is a lot) in order to find information about the special events and programmings.
January 12 -
Today was my first day in production with "the guys," (Ray, David, and Matt). The guys use Fridays as a catch-up day to finish all of their projects of the week. They finish editing spots, writing scripts, making appointments, etc... David was finishing editing a commercial for a company called SunLife. He had me sit at the computer and put in text (location, phone, etc...) in the ad. Cox uses Avid Editing and I am only used to Final Cut-Pro so doing a simple task like adding text was very frustrating. The guys were also preparing to do a shoot for the restaurant, The Great Wall of China, later that day.
Because there was no school on Tuesday, I decided to come in on Thursday for day 1. I worked in marketing with Staci. She took me and introduced me to everyone in the office. She had me make a quarterly chart for all of the marketing promotions and special events (sweeps week) for the year. I was given a list of special websites for each Cox Media station (which is a lot) in order to find information about the special events and programmings.
January 12 -
Today was my first day in production with "the guys," (Ray, David, and Matt). The guys use Fridays as a catch-up day to finish all of their projects of the week. They finish editing spots, writing scripts, making appointments, etc... David was finishing editing a commercial for a company called SunLife. He had me sit at the computer and put in text (location, phone, etc...) in the ad. Cox uses Avid Editing and I am only used to Final Cut-Pro so doing a simple task like adding text was very frustrating. The guys were also preparing to do a shoot for the restaurant, The Great Wall of China, later that day.
Subscribe to:
Posts (Atom)