Friday, January 26, 2007

My Birthday Week!

January 23 -
Happy Birthday to me!.. and Staci! What a coincidence. Staci gave me a cup-cake and sent me home to finish a paper so I would be free for the night.

January 26 -
In order to get more comfortable on Avid, Ray gave me a project. He gave me a three minute long preview of the Disney movie "The Greatest Game Ever Played." I had to break it up and make it into a 30-second preview without loosing information about the film. It was tough but it was great Avid practice.

Friday, January 19, 2007

Week Two!

January 16 -
Today Staci had me make lables for folders and do more research on the computer.

January 19 -
Today I got to meet with a client for the first time. Matt from production and Randy from marketing were both there. The client was a representitive for Spring Fling. She wanted to discuss the budget Spring Fling had for the year for a new 30-second spot and how much air time the spot could get. We talked about the target demographic and which stations and shows would be best for the commercial to air on.

Friday, January 12, 2007

My First Week!

January 11 -
Because there was no school on Tuesday, I decided to come in on Thursday for day 1. I worked in marketing with Staci. She took me and introduced me to everyone in the office. She had me make a quarterly chart for all of the marketing promotions and special events (sweeps week) for the year. I was given a list of special websites for each Cox Media station (which is a lot) in order to find information about the special events and programmings.

January 12 -
Today was my first day in production with "the guys," (Ray, David, and Matt). The guys use Fridays as a catch-up day to finish all of their projects of the week. They finish editing spots, writing scripts, making appointments, etc... David was finishing editing a commercial for a company called SunLife. He had me sit at the computer and put in text (location, phone, etc...) in the ad. Cox uses Avid Editing and I am only used to Final Cut-Pro so doing a simple task like adding text was very frustrating. The guys were also preparing to do a shoot for the restaurant, The Great Wall of China, later that day.

Monday, January 8, 2007

Cox Media and My Internship

"Cox Media is one of the most respected advertising sales organizations in the industry. We provide cable television advertising planning and buying services, research analysis, professional commercial production and exclusive promotions to advertising agencies and business owners in 13 states nationwide. As part of the Cox Enterprises family of companies, Cox Media is the advertising sales division of Cox Communications Inc.."

I met with Ray, the production supervisor of Cox Media, and Staci, the marketing supervisor of Cox Media, to discuss my internship. Because I really wanted to learn about both the marketing and production sides, we came up with a schedule so I could to both. We decided that I would work 3 hours in marketing on Tuesdays and 6 hours in production on Fridays. I am very excited about my internship because it is my first step towards my dream of some day making national commercials.